AI Insights · Timothy · April 2025
Top 5 Social Apps Performance in Oceania Q1 2025
Discover the performance of the top 5 social apps on a unified platform in Oceania during Q1 2025, including trends in downloads, revenue, and active users.
In the first quarter of 2025, TikTok - Videos, Shop & LIVE showed a significant fluctuation in weekly revenue, starting with $866K and reaching a peak of approximately $1.1M by early February. Downloads began at 67K and experienced a dip, ending the quarter around 63K. Active users hovered around 4.3M throughout the quarter.
Grindr - Gay Dating & Chat saw a steady weekly revenue, peaking at $186K towards the end of February. Downloads remained relatively stable, averaging around 2.8K, while active users increased from 63K to 62K by quarter's end.
Bigo Live - Live Streaming App experienced a notable rise in weekly revenue, peaking at $84K mid-March. Downloads increased from 1.1K to around 7.5K, while active users saw a consistent rise, reaching 38K by March.
Facebook maintained a steady revenue, peaking at $70K in late February. Downloads showed a slight decline, starting at 61K and ending at 50K. Active users remained stable, consistently around 20M.
Instagram saw a peak in revenue of $77K mid-January, with downloads starting at 52K and decreasing to 47K. Active users showed a slight increase over the quarter, ending with approximately 9.7M.
These insights are derived from Sensor Tower’s data, where more detailed analytics are available for further exploration.
